Our Story

From a Local Dream to a Tropical Movement

At Tropical Juice Bar, we believe fresh food is the best food, and that great service starts with heart. What began as a dream shared by three brothers has grown into a community-loved brand, blending flavor, purpose, and passion every step of the way.

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Inspired by a dream

Where Passion Took Shape

Three brothers dreamed of creating something special, something that would uplift their lives and the lives of those in their community. They started as dishwashers, busboys, and servers in fine dining restaurants. All three attended and graduated from William Paterson University, staying close despite being years apart.

In 2010, Carlos M., the eldest, shared his vision to open their own business. With their combined strengths and differences, they developed a system grounded in marketing, operations, and training that laid the foundation for what Tropical Juice Bar would become.

They leaped, using all their savings to transform a small barbershop in the neighborhood where they grew up. With help from family, two tiny grills, and borrowed blenders, they opened the first Tropical Juice Bar. That humble beginning shaped everything that followed.

Company Founders

Carlos M. Lopez - CEO

A short biography of the employee and why their background should inspire potential clients' confidence.

Carlos D. Lopez - COO

A short biography of the employee and why their background should inspire potential clients' confidence.

Employee Name, Job title

A short biography of the employee and why their background should inspire potential clients' confidence.

Fueled by passion

From One Store to a Thriving Brand

What began with one location has now evolved into a growing movement. Tropical Juice Bar proudly operates 11 vibrant locations, with 5 new franchise stores in development, and employs more than 100 passionate team members.

From day one, our commitment has remained the same: serve delicious food and drinks, create fulfilling jobs, and bring tropical flavor to every neighborhood we join.

Our Essence

Fresh energy, true purpose

Philosophy

Our team shares joy through care and fresh food, made with transparency, trust, and our promise.

Purpose

Building a better future, one meaningful experience at a time, driven by purpose and genuine connection.

Vision

To be everyone’s first choice for fresh, healthy beverages and delicious tropical comfort food every day.

Promise

We’re committed to your experience, love it or we’ll change it, because your happiness always comes first.

Our Core Values – GLOW

Our everyday guide to serving with heart and excellence.

Give Happiness

Love what you do, share smiles, and treat others with kindness.

Lead to Grow

Help others reach their potential through honesty and teamwork.

Orderly & Clean

We uphold the highest standards, in our food, our team, and our spaces.

Winning

We celebrate progress, commitment, and the joy of accomplishing goals.

Be Part of the Story

We’re growing, and we want you to grow with us. Whether you’re a guest, a team member, or a future franchise owner, you’re part of what makes Tropical Juice Bar so special.